Photo by Wig Worland.
I’ve been asked to facilitate a workshop for FACE Partnership and Microsoft. FACE created the London Nocturne and the Revolution Series, and have a new concept in development called Parkour Ride (more below on that).
FACE and Microsoft are interested in developing technologies to enhance the spectator’s and competitor’s experience of these unique races. Despite everything thats happening with cycling, the experience of watching cycling is lagging behind that off other sports - look at what the America’s Cup are doing with sailing and imagine how that level of technology could be usefully applied to cycling.
I am looking for participants for this day-long workshop on the 18th December. You might be a developer in software or hardware, a designer or someone who loves cycling and wants to make watching it a better experience. You don’t have to know anything about the sport, in fact this might be useful as we tackle the problem of how to use technology to enhance the spectator experience at bike races
The protection of intellectual property is a subject close to my heart. Your ideas will remain yours and you will be able to pitch them to FACE and Microsoft after the workshop.
There’s more information from FACE Partnership below. If you’d like to attend, please send me an email email@example.com and tell me a bit about what you do. Places are limited so be quick.
FACE / Microsoft
Tech Creative Session
Cycling is enjoying a golden era in the UK at the moment. Our elite cyclists are the best in the world, businesses are engaging with cycling and more and more people are riding bikes for health, transport or social reasons.
Traditionally cycling has lagged behind other sports and events in the use of technology creating a limited experience for spectators and participants. This is beginning to change with platforms such as Strava and wearable tech such as Jet Recon but we believe there is scope to do much more.
FACE Partnership specialises in creating cycling events that provide a unique blend of elite sport, participation and entertainment. These include the Revolution Series (www.cyclingrevolution.com) and London Nocturne (www.londonnocturne.com).
As the rights holder to these events we are in full control which enables us to take a creative approach on how they look and feel and are produced. Our aim is to use digital platforms and technology to enhance the viewing experience and develop rich content to engage spectators and competitors at a deeper level.
We are looking for tech partners to help us achieve this so the session on 18th December will provide an introduction to what we do and an opportunity to share ideas on how we can take cycling entertainment to the next level.